JLR Showroom Christchurch

Westover Group has invested £15 million into the development of a new Jaguar Land Rover dealership in Christchurch. Built in place of the former Land Rover showroom on Bailey Drive, Christchurch, the new showroom will use the JLR branding incorporated into the design by SRA Architects. The opening of the new site follows the opening of Westover’s new £7.5m Jaguar Land Rover service centre set on a three acre site to the rear of the dealership.

Housing more than 100 approved used cars, as well as the complete line up of new vehicles, the new site delivers a complimentary barista bar, electric vehicle charging facility, relaxed seating areas with free Wi-Fi, interactive colour and trim display, brand heritage and merchandise area, and dedicated areas for vehicle handover as well as improved parking.

The task set to Calcinotto was to reuse as much of the original showroom structure for the new development. The modern architectural design of the new facility was far from the original building. Working with the design team we were able to retain over 50% of the original steel frame and 80% of the original foundations without additional strengthening works.


Westover Group




Christchurch, Dorset


SRA Architects


Knights Brown